Website ROI Maximizer Tool

Estimating the ROI on purchasing equipment is an exact science. In contrast, determining the ROI on a targeted improvement of a website is considered by some as more of an art than a science. Thus, a large part of the budget allocated for maintaining and improving a website is typically based on faith that it will somehow grow the business. The budget expenditures for website improvements should be subject to the same rigorous examination by the COO and CFO just like any other spending program. The ROI of your company's ecommerce operations, and each improvement project or campaign, must be analyzed and projected-not with fuzzy math but by using modern analytical techniques, fact-based logic and financial data. After all, in the absence of facts, anyone's opinion is a good one.

Many ecommerce managers rely on imperfect metrics, anecdotes and history that may have resulted from unusual occurrences unlikely to be repeated. At SysIQ we believe that any efforts and investments should be treated as a scarce resource to be aimed at generating the highest long-term profits. This means there is the need to answer questions such as: "What are the weakest areas of your web operations? What is the improvement potential given the dynamics in your industry? What should be the focus and priority of the targeted improvements in order to maximize the return on your investment? How much should be spent on those improvements?"

With only a few key performance measurements of your business online SysIQ's Website ROI Maximizer Tool will guide you through the simple yet powerful analytical process to gain insights into (a) the magnitude of the currently missed revenue and profit opportunities, (b) relative priorities of various website improvement projects that you have in your pipeline, and (c) attainable goals that should be set for the next 1-5 years. And the best of all you can get it done in just a few minutes.