Patently Litigious – Are Patent Trolls Lurking Around Your Site?
Author: Omar Jabbour
The past few decades have seen a surge in patent litigation, much of it driven by nonpracticing entities (NPE). Corporate counsel [this writer included] have spent many sleepless nights contemplating the best legal strategy in responding to a demand letter from an NPE.
Read More11 SEO Tips for Ecommerce Websites
Author: Arturas Kvederis
Vast majority of the users don't make it off the first two pages of the search engine results before clicking. SEO is critical for anyone doing business online - search engine visibility and high organic search engine rankings are critical for the success of your ecommerce business.
Read MoreUsing PPC Campaigns to Increase Site Traffic and Maximize ROI
Author: Chris Kullar
Optimizing PPC campaigns means the marketer has to judiciously balance growing the number of site visitors with the effective purchase of keywords to ensure that ROI does not drop in response to an increase in traffic.
Read MoreEcommerce Expert Corner, Ecommerce Industry Insights and Ecommerce Blogs
Harvest Unrealized Revenue
Opportunities From Your
Ecommerce Website
Estimating the ROI on purchasing equipment is an exact science. In contrast, determining the ROI on a targeted improvement of a website is considered by some as more of an art than a science. Thus, a large part of the budget allocated for maintaining and improving a website is typically based on faith.
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Using A/B Split Testing to Maximize Online Site PerformanceAuthor: Chris Kullar Most online marketers are familiar with using A/B testing to test simple variables on a page; for example, two different calls to action or headlines on different landing pages to see which one performs better, but it can provide a lot more critical information. Read More |
11 Common SEO Mistakes Retail Websites MakeAuthor: Arturas Kvederis Simple SEO mistakes might lead to drastic negative consequences for retail businesses – drop in search engine ranking, traffic decrease or even search engine ban from search engine index in some cases. Here are 11 things to avoid. Read More |
How to Measure Social Media Return-On-InvestmentAuthor: Arturas Kvederis Social media and ROI, these two terms are hard to imagine together and I am sure that a lot of marketing managers have had trouble figuring out what is the best approach when talking about social media ROI. Read More |
