Ecommerce News & Events, Ecommerce Industry News from SysIQ

In my last entry, 4 Critical Ecommerce Website Conversion KPIs to Track, I wrote about the micro-conversions every business with an ecommerce channel should be tracking on their site.  So, I wanted to follow up with my thoughts on how to approach improving these metrics once you’ve begun tracking them.

It is important to keep in mind that although I may point out some low hanging fruit along the way, there are no magic bullets and long-term success grows from building relationships with your customers, understanding who they are and how they experience themselves online. The technology you employ in your enterprise is merely the space in which this exchange occurs. It is the people working with your customers who shape this space and manage it and who must be taught to think about their work with the customer in mind.

With that said, each conversion point, visitor to browser, browser to shopper, shopper to buyer, must be understood in terms of its own particular variables.

Posted by Dirk VanLeeuwen

San Francisco, CA, January, 20, 2012 - SysIQ, ecommerce solutions provider for multi-channel retailers, announced today that Gump’s San Francisco, a leading luxury retailer, reported a record setting 25% increase in online sales during the 2011 Holiday shopping season.

The holiday season capped off the 18 month partnership which culminated with the launch of Gump’s new website in January 2011. The web based ecommerce platform proved to be integral to the retailer’s holiday sales. With a 19% increase in traffic, Gump’s saw a 7% increase in conversion on the new web site vs. last year. This resulted in sales that exceeded the team’s expectations.

Posted by SysIQ

I wanted to follow up on Roman Martynenko’s note “Harvest Unrealized Revenue and Profit Opportunities From Your website” with a few practical tips on which key performance indicators (KPI) you should be tracking on your ecommerce site in order to target improvements with our conversion funnel. There are so many metrics that you could be tracking, it’s often hard to know where to start.  Many businesses end up overwhelmed and give up tracking even the low hanging fruit. This doesn’t need to be the case. Tracking a few simple metrics on your website can provide you with a wealth of actionable information that will help you target improvements and accelerate revenue growth.

Posted by Dirk VanLeeuwen

Leadind on-demand ecommerce platform Demandware anounces Commerce management tool, that provides new levels of control, efficiency and flexibility for retailers.

Posted by SysIQ

We are proud to see one of our valued clients - Parts Town between the nominees for the 12th Annual CityLIGHTS Awards, that honor companies and individuals whose innovation and success drive growht in Illinois.

Posted by SysIQ