User Experience

We know how to make ecommerce design usable. By employing best user experience practices from our extensive research and blending them with our own practical experience, SysIQ creates compelling shopping flows and intuitive paths to purchase. SysIQ’s user experience conceptualization, planning, and design is backed by research data and powered by persuasion architecture and the "call-to-action" methodology that will help you drive higher sales, improve consumer interactions, support retention efforts, and produce satisfied customers. Through researching and understanding your users we are able to deliver ecommerce solution that provides measurable results for your business:

• Increasing revenue growth
• Higher conversions and AOV
• Raising customer satisfaction
• Lowering support costs
• Reducing the TCO on investment

SysIQ’s information architecture experts will combine and organize your ecommerce website content, and create a navigation system and usable interface in a way that makes information easy to find and use. Shoppers will understand your site’s content better and do things faster on the site, ultimately delivering a better online shopping experience.

Effective information organization makes the difference between shoppers finding the right pair of shoes on your ecommerce website and leaving in frustration. There are a lot of ways to organize information on a website, but we know how it should be done for an ecommerce website. Information architecture is an important part of creating ecommerce solutions that work, with the following key values:

• Sitemaps and information organization
• Website navigation and taxonomy development
• Optimization and testing
• Wireframing and use cases writing
• Competitive analysis and personas building
• Prototyping and storyboarding
• Usability testing

At SysIQ information architects work hand-in-hand with visual designers, which maintains the balance between form and function, because information architecture affects design as much as design affects architecture.

SysIQ user research and user centered design expertise helps us deliver the ultimate user experience for ecommerce stores. Thorough user research leads to developing personas - fictitious shoppers of your website, which then guides us in choosing the best suited features, navigation systems, interactions and even creative design elements according to created persona profiles, completely aligned with your business. User research and persona creation benefits:

• Know your targeted audience - who they are, what they want to do, and why they would buy from you
• Understand your users better and make better business decisions
• Predict user behavior and influence buying decisions
• Personalized user research data simply helps in delivering better designs

In order to create a persona, first of all you need to gather three types of user data: demographic, psyhographic, and topographic. SysIQ can help you obtain user research data in various effective ways: surveys, interviews, contextual inquiries and analytics. Persona profiles created by SysIQ will help to plan and form a strategy for your ecommerce website.

SysIQ user experience design is based on usability research data and is an important part of the design process, as the final deliverables - wireframes - are the visual representation of how it all fits together: website structure, content, information architecture, functionality, and user behavior. SysIQ provides an open platform which allows to define user interface and experience requirements through visual and functional interface, and our clients use it to collaborate with the User Experience, Creative and Engagement teams in a single location.

SysIQ User Experience design methodology values

• Rich interactive prototypes
• Real time collaboration on wireframes
• Code free, drag-and-drop creation
• Easy exporting
• Web based software
• UX, Creative, and Engagement collaboration in a single location
• UX Studio

User experience design is prototyped by creating wireframes which give our clients a thorough understanding how their ecommerce store will look and function long before any development work starts. Unlike regular wireframing tools, in our UX Studio, not only do we build dynamic wireframes that you can interact with - click buttons, move from page to page, select drop-downs, etc. - but we also use it to capture annotations and decisions made. It allows to define the user experience requirements through visual and functional interface, providing visibility into project progression to our clients. Along with easy to provide feedback, this methodology lays the foundation for a successful ecommerce project and a mutually beneficial partnership.

It is a truism in traditional retail that if you want to sell a product, you need to make it easy to find. We have all had the unpleasant experience of coming to a store for a product we wanted, and not only not being able to find it, but also not having anyone available to help us. The rules of ecommerce are no different. In order to build customer loyalty, your shoppers must be able to locate products they want easily and intuitively. Every aspect of our site design has this axiom as its guiding star. Through advanced search and navigation, along with a carefully structured category tree, we construct a site that is usable to even the most novice of ecommerce customers.

Conventional retail wisdom also dictates that if you want the customers to spend their money in your store, you can’t make them wait to give it to you. That is why SysIQ designs your shopping cart and check-out functionality to be as simple and easy as possible. Here the bottom line is: fewer clicks equal higher revenues.