Website Design

Ecommerce website design is more than simply matching fonts and colors to your company logo. Design should be a reflection of your customers, their feelings, desires, and perceptions of your products. Retail consumers make purchasing decisions for predominantly emotional reasons, therefore the design of your website must be an expression of how your want your customers to feel about your company. SysIQ designs ecommerce sites with these principles in mind and creates an environment aligned with the lifestyle of your core audience.

We also understand that no market is a monolith. Personalization and ease of use through state-of-the-art navigation are integral components to our feature sets. We know that user profiles are the key to unlocking who your customers are and how they want to buy. Through a systematic process of discovery and analysis we design an engaging experience that captivates shoppers, grabs their attention, reflects who they are and how they feel about themselves, and optimizes buying opportunities.

SysIQ specializes in:

• Branding and Creative Design - brand identity design, site design
• User Interface Design - user interface design focused on target customer base
• Research and Discovery - analysis of customers, merchandising and personas
• Site Architecture - site structure that supports the buying experience

Search engine optimization, PPC, email marketing and marketplaces are tools to drive traffic to your ecommerce website, but you need compelling and relevant landing pages to keep your customers moving towards check-out. We understand that it’s not enough to simply be on the first page of your customers search results and drop them on your homepage, and in many cases it's not enough to simply link customers to a product or category page. Landing pages, created by SysIQ user experience and ecommerce website design experts, have an immediate connection to the marketing channel through which your visitors came into the sales funnel. We design landing pages that provide your customers with information relevant to the source they came from, help them make a decision about what they're looking for, and only then direct them to the right product. We give your shoppers the information that will convert them into buyers.