Conversion Optimization

A marketing campaign is only as good as the landing page created for it, but eventually the success of your website and marketing campaigns depends on the conversion rates of those landing pages. By employing all the experience and knowledge gathered through 10 years of designing ecommerce websites, backed by research data, industry best practices and extensive testing and optimization, SysIQ will help you maximize profits for your ecommerce operations with sophisticated conversion rate optimization services that convert visitors into buyers. SysIQ will help you:

• Define main landing page conversion goals and options
• Understand your audience and drive targeted traffic
• Create conversion funnels and click paths
• Develop personas to simplify landing page creation and optimization process
• Design landing pages with string call to actions
• Continuously test and optimize your landing pages to increase conversion rates

Landing page testing and optimization is critical for improving conversion rates. We have a wealth of information available that informs us how variables like calls-to-action, image size, fonts and colors impact conversion. However, every business is unique just as each of your customer is unique. Only through testing and optimization we can achieve peak results. SysIQ will help you:

• Research target audiences and create personas
• Setup A/B and multivariate testing
• Analyze current landing page performance
• Maximize conversion rates through continuous optimization

Having the best and most powerful ecommerce platform in the world, mind blowing marketing strategy, and a reliable support will do you no good, if you can’t persuade your customers to buy. Persuasion requires that you understand who your customers are as people, what their expectations are, and the art of creating targeted messages that are right for everyone and at the same time personalized for your persona profiles. SysIQ’s unique methodology and understanding of persuasion architecture will help your online business grow:

Planning

• Conversion rates
• Customer focus 
• Unique value proposition 
• Planning principles

Uncovery

• Why they do business 
• Who they are
• Personality types 
• Personas 

Wireframing

• What actions do they need to take
• What information do they need 

Storyboarding

• Persuasive copy 
• Benefits vs. features
• How people see a page
• Where to improve conversions 
• Keeping it simple
• Design it

SysIQ’s analytics analysis and reporting services provide measurable, tangible and actionable data about your ecommerce business. With our extensive experience helping businesses establish and execute analytical strategies, our clients transform their analytics investments into a source of incremental profits and discover profound insights about their customers, which allows for continuous improvements and the best shopping experience.

SysIQ Analytics Measurement Framework

• Business objectives - we will help you understand you online strategy better, we understand that objectives must be understandable and actionable.
• Goals - we'll help you set up measurable goals, both short and long term.
• KPIs - SysIQ can suggest and implement KPI tracking and reporting to help you understand how your business is doing, how close you are to achieving objectives and how your strategy could be improved.
• Targets - determining the success or failure of your business objectives requires a target objective for every KPI. SysIQ's measurement framework can setup KPI target reporting by segments, linked to your business vertical.
• Segments - our framework helps to segment by dimensions and report by metrics, providing actionable insights.

An in-depth analysis of objectives, goals, KPIs, and targets is needed to understand the causes of success or failure. SysIQ analytics analysis services deliver measurable results that matter and you can act upon.

SysIQ ROI Modeling services involves simultaneous analysis of your business, marketing and website performance activities along with other data affecting your sales performance, to determine the effectiveness of your investments, the magnitude of missed revenue and profit opportunities, and the relative value of various website improvement projects.

SysIQ ROI modeling services will help you:

• Optimize current budgets for your ecommerce projects
• Establish benchmarks of all marketing and development activities
• Understand the impact of budget changes
• Confidently deliver online revenue forecasts
• Improve the ROI and execution of ecommerce projects
• Quantify missed revenue and profit opportunities to justify website investments
• Identify areas for optimization