Customer Acquisition

Advertising online presents a vastly more complex set of options compared to traditional advertising. Where retailers were once faced with a choice between print, radio, and television spots, they now face a choice of contextual ads on search engine results pages, banner ads, rich media ads, social network advertising, and advertising networks. At SysIQ we specialize in helping you assemble the ideal mix of these components for your brand. Our objective is to help our clients determine the best way to maintain an ongoing sense of excitement and anticipation with their existing customers, while deploying the perfect strategy to draw in new ones. SysIQ's team will help you drive revenues with effective marketing campaigns:

• Pay Per Click campaigns creation and management
• Comparison shopping
• Social media marketing
• Affiliate programs
• Marketplaces
• Advanced analysis

SysIQ paid search management services are built to deliver performance-based results for your PPC (Pay Per Click) advertising budget. Our expertise in keyword research and selection, engaging copywriting, bid management, PPC optimization and other advanced paid search features will ensure maximum ROI for your paid search campaigns. Using paid search services for Bing and Google in parallel with SEO provides the optimal way to reach the target audience for your market niche. By continuously optimizing and managing your PPC campaigns we ensure that every dollar spent brings the most value to your business. SysIQ paid search services include:

• Keyword research and analysis
• PPC strategy development
• Ad copywriting
• Campaign management, testing and optimization
• Analytics and reporting

Successful online marketing is more than pulling traffic into your site. To optimize the potential of your ecommerce initiative, it is equally important to push your products out into online marketplaces and Comparison Shopping Engines.

Marketplaces

More customers will find your products the more places you sell them on. SysIQ's experience with eBay, Amazon, Yahoo! Shopping, and Overstock can substantially improve your customer acquisition efforts:

• New business opportunities
• Reduced marketing costs
• Additional sales channels - additional revenues
• Transparency of purchasing process
• Popular marketplaces add trust and security for buyers

Comparison shopping engines (CSEs)

SysIQ will integrate your ecommerce storefront with the most profitable comparison shopping engines (CSEs) and provide an easy way to manage your product feeds. We have the tools and the experience needed to list your inventory on comparison shopping websites to drive highly targeted and profitable traffic to your site. Listing your products on CSEs not only drives revenues but also helps promote your products. Here are some of the popular CSEs you could feed your products to:

• Shopping.com
• Google product search
• Shopzilla
• NextTag
• PriceGrabber
• TheFind
• Bing Shopping
• bizrate.com
• and 50+ more

It might be a hard truth for retailers to swallow, but most people spend exponentially more time socializing online than shopping online. However, this doesn’t mean that you are forbidden from participating in the fun. Social media users want the brands they love to participate with them and enhance their experience in this new social environment. If you do, you’ll foster a level of brand loyalty that was simply unachievable in the traditional one-way monologue of brand promotion just five years ago.

According to the Opinion Research Corporation, 85% of social media users think that companies should interact with them through social media. Considering the growing populations of Facebook, Twitter and YouTube, that 85% is just too large to be ignored. We are constantly scanning the horizon for new ways to engage your customers online. When it’s done right, social media can become not only a tool for reaching your existing customers but a means for them to virally spread their enthusiasm for your brand and products throughout their environments.

It is no longer enough to simply rely on search engines to drive traffic to your ecommerce website. Bulletin boards, blogs, and social networking communities all provide valuable gateways to your website and, with the proper affiliate programs, you can reach new consumer groups who have been waiting to discover you online ecommerce store. We can integrate your website with the most popular affiliate networks like LinkShare, Performics, and Commission Junction. SysIQ experts can professionally develop and implement comprehensive affiliate marketing program that will reach your core demographics and drive them to your site:

• Affiliate marketing strategy and management
• Lead generation campaigns
• Appropriate affiliate network selection
• Affiliate search and commission levels
• Creative banner design
• Affiliate campaign ROI analysis