Email Marketing

When customers receive an email from your company, they want more than just general information about your latest promotion. They want information that reflects their preferences and tastes. Sending targeted messages earns you credibility and strengthens your relationships with your customers. Customers who feel engaged will come back to your site over and over again.

Our targeted messages are based on a sophisticated set of demographic profiles, allowing us to pinpoint the interests of even the narrowest of market segments. Curious customers would feel a closer affinity with your brand and are more likely to buy from your store, as well as tell friends about their experience afterwards. Conversion, sales, loyalty and advocacy all stem from a carefully targeted email campaign.

SysIQ builds and sends customized email marketing campaigns for your online business, product launches, promotions, and newsletters. SysIQ will help you with:

• Goals and metrics - set your email campaign goals and success to metrics that will be measured
• Segmentation and targeting - every customer is different, we will help to increase email response by segmenting your email list
• Usability - we will help you to design and deliver emails that grab attention and call customers to action
• Integration - we will make sure email marketing is integrated with your other marketing channels
• Testing - only thorough testing can assure you are making smart data driven decisions. SysIQ will help you test and optimize subject line, sign-up form, call to action, email design, HTML vs. text and more
• List building - we will help you expand your email list by building rewarding relationships with customers through creative, informative and useful emails

The best looking email design is often not the most effective one. While creatively it might be the same thing to create design for web and email, technically it is two different things. Good email marketing design includes factors like relevance, schedule, and copywriting which must be weighed and considered in a different light. The biggest challenge when creating email design is still making sure that the message renders correctly across all popular email clients. When designing email for your campaign we take into consideration the following:

• Different email clients have different preview panes
• CSS and general font formatting
• Most email clients have images turned off by default
• Many email clients do not support web standards