EasyAsk

Based in Burlington, Massachusetts, EasyAsk is a leader in natural language information analysis and delivery software. Clients such as Coldwater Creek, Gap, Lands End, BASF, BNP Paribas and Siemens rely on EasyAsk to support their ecommerce business and operations daily.

Sites using EasyAsk site search, navigation and merchandising software have the highest conversion rates in the industry according to Nielsen//NetRatings. SysIQ's partnership with EasyAsk allows us to deliver our clients a world-class, site-level product search and navigation tool, capable of constantly adapting to the latest search results. In addition, EasyAsk provides a merchandising toolkit that allows marketers complete control over merchandising and promotions without a dependence on IT support. Through a combination of unique and powerful capabilities that come together in a single, easy-to-use software application, EasyAsk provides merchandisers the direct control needed to showcase products.

Integrated feedback and analysis reporting supports continuous conversion rate improvements. EasyAsk ensures that your customers have a superior shopping experience by helping them find what they want quickly and intuitively. EasyAsk will help you to:

• Optimize product searches based upon a wide variety of parameters such as sales popularity and relevance
• Automatically adjust site navigation in real-time, based upon search results
• Exploit up-sell and cross-sell opportunities
• Trigger graphical rollover displays
• Test new promotional strategies

Powerful product search, navigation and merchandising

• Integrated and interactive shopping experience that persuades customers
• Instantly customizable search results
• Powerful cross- and up-selling
• Search results with recommended products based on user behavior

Comprehensive merchandising tools

• Complete control over search optimization
• Real-time suggestions and automatic navigation adjustments
• Automatically up- and cross-sell related items and accessories
• Complete control over graphical features like rollover triggers
• Easy way to test new promotions

Continuous conversion rate optimization

• EasyAsk can track search activity and relate it to conversions
• Find low converting searches and edit dictionaries on-demand
• Relate searches to buying trends
• Increase sales by providing up to date information in search results

Rapid and easy implementation

With a rapid EasyAsk implementation by SysIQ you will have control over searchandising in a matter of days. Easy to install and tune, EasyAsk will help you to deliver greater shopping experiences that build trust and loyalty:

• Installable in minutes and fully functional within hours
• Out of the box superb search quality without any additional search tuning
• Easily enabled dynamic site navigation for the best merchandising experience