Fry OCP

SysIQ partnership with Fry Open Commerce Platform will improve your ecommerce capabilities with a feature rich, flexible and scalable solution, backed up by our extensive list of ecommerce services. SysIQ will help you use the power of the leading Fry OCP user experience mapping capabilities, targeted merchandising and site management tools to attract and retain customers with a personalized customer experience. With the easy-to-use content and product management tools, and SEO-friendly design concept of Fry OCP, you’re destined to get customers' and search engines' attention.

Fry OCP ecommerce solutions benefits:

• Customizable and user friendly content, product, and format management system
• Robust and intuitive tools created by usability experts
• Scalable n-tier architecture
• Powerful and easy-to-use user experience module
• Comprehensive site management capabilities
• SEO-friendly features - like link and redirects management
• Flexible and robust framework based on ecommerce best practices

SysIQ is a certified Fry OCP partner and has the experience and resources to help you leverage the potential of this industry-leading, customer experience driven platform. From powerful merchandising functionality, interactive marketing tools and web analytics to warehousing, fulfillment and customer care, we can build a custom Fry OCP based solution that will exceed industry standards with its powerful yet easy-to-manage user experience module and drag'n'drop merchandising tools. Choose SysIQ as your Fry OCP solution partner:

• SysIQ team of Fry OCP certified personnel is ready to take on development, optimization and monitoring of your new ecommerce solution utilizing deep knowledge and experience with the platform. SysIQ contributed to the Fry OCP platform early in its development
• Aside from Fry's own professional services team, SysIQ is the only integrator of the Fry OCP platform
• With our extensive re-platforming and upgrade experience, switching from your old ecommerce platform to a new, Fry-based solution is a high value, low risk proposition
• Our expertise in user behavior and personalization provides the maximum benefit from Fry’s custom shopping experiences engine
• We’ll use our UX expertise to build a framework for you to leverage Fry OCP’s targeted merchandising capabilities and SEO-friendly features, so you will be able to create exciting buying opportunities for your customers
• We'll provide 24/7/365 support and monitoring services for your new Fry OCP solution

SysIQ services for Fry OCP platform

• Custom development
• Data system management
• Creative services
• Interactive marketing

Fry OCP is available on SaaS pricing model.

"As one of the leading ecommerce platforms, Fry OCP delivers a customer-centric shopping experience with a powerful UX module, an extensive product and content management toolset, as well as a remarkably easy to use drag-and-drop merchandising engine. I believe that Fry OCP is one of the most user-friendly ecommerce platforms on the market. We’re proud to be an exclusive Fry, Inc. partner who can deliver all-in-one ecommerce solutions powered by Fry OCP."

Fry OCP overview

Fry OCP's integration with various systems and databases, as well as comprehensive merchandising and site management options, make it a great choice for the offline retail businesses seeking an online channel solution, and growing retailers with changing business needs. It is a capable performer in terms of scalability due to its n-tier architecture, which allows you to scale Web, application, and database servers independently. Fry OCPs extensive merchandising and site management feature set includes merchandising, account, checkout, search, and catalog management tools, along with some unique tools like Experience Management, which is a personalized user experience kit for the non-technical marketing/merchandising department users. Using a drag and drop interface, merchandising specialist can set conditions and events for different customer segments, target content, introduce discounts and promotions, and send personalized emails based on customers' behavior, preferences and purchase history. Fry OCP also supports multi-site functionality, with common elements combined with those that are unique to each branch site and managed from within a common site management tool.

Custom site design

• Unique look and feel

Catalog browsing

• Multi-tier product catalogs
• Numerous category/product attributes
• Single products, kits, and ensembles
• Multiple product images
• Partnership with Adobe Scene7 for dynamic imaging and video
• Email to a friend
• Add to wish list

Advanced site search

• Grammatical variations (stemming)
• One-way and two-way thesaurus entries
• Spell-check
• Did you mean?
• Flexible index management

Merchandising

• Cross-sell and up-sell capabilities
• Adminable product rankings
• Inventory management and display
• Promotions (% off, $ off, buy-one-get-one, free with purchase, shipping discounts)
• Targeted content

Checkout

• User identification
• Multiple ship-to address features
• Electronic gift certificate purchase and redemption
• Gift wrapping and gift messages
• Tax and shipping calculations
• Credit card validation
• Order confirmation emails
• Adminable promotion areas

A/B testing

• User segmentation
• Random content delivery
• Reporting tool integration

Multi-site support

• Launch new sites on a single instance with minimal effort
• Leverage common functionality
• Accommodate unique site features
• Share or segregate data
• Control administrative access through permissions

Personalization

• User personalization
• User profile management
• Address book with multiple ship-to addresses
• User wish list
• Email preferences
• Order history
• Secure credit card storage
• Content targeting

Site management

User Management

• Roles-based security
• Enforced password expiration and rotation
• Management of users, roles, and groups
• Activity logging/auditing mechanism

Catalog Management

• Catalogs and categories
• Products, SKUs, and ensembles
• Merchandising - cross-sells and up-sells
• SEO meta descriptions and keywords

Experience Management

• Dynamic customer segmentation
• Delivery of content, promotions, and emails
• Support for A/B testing
• User-friendly drag-and-drop interface
• Flexible index management

Search Administration

• Index management
• Thesaurus entries
• Search redirects

Reporting

• Customer-targeting insight
• Orders and electronic gift certificates
• Erroneous catalog data
• Site activity and audit records

Content Management

• Schedule, preview, and approve page content
• Variety of content types and formats
• Site preview - past, present, and future
• Vanity URL administration

Customer Service

• Customer management
• Order entry, search, and edit
• Vendor Portal - orders and returns
• Store locator and information

System Tools

• Job monitor and cache statistics
• Performance profiling engine
• Reporting tool integration

Systems integration

• Inventory update integration
• Order processing integration
• Real-time integration or batch processes
• Site reporting integration

Call center and OMS

• Optional support for gift registries, on-site search solutions, product visualization, kiosks, etc.

About Fry, Inc.

Fry, Inc., now a subsidiary of MICROS Systems, Inc., was founded by David Fry in 1994, and is one of the pioneers of ecommerce platform development. With MICROS' expertise in technology solutions for the hospitality and retail industries, Fry's ecommerce platform, Fry OCP (Open Commerce Platform), is capable of making the online channel an integral and feature-rich part of a multi-channel retail business. SysIQ's partnership with Fry, Inc. enables us to deliver ecommerce solutions with a highly personalized shopping experience. Fry OCP's user friendliness and powerful merchandising and site management capabilities make it a viable alternative to other leading ecommerce platforms. Fry's clients include Ann Taylor, Crate and Barrel, Eddier Bauer, Godiva Chocolatier, La-Z-Boy and Whirlpool.