IBM WebSphere Commerce

IBM WebSphere Commerce provides the world's most innovative companies with a powerful customer interaction platform for cross-channel and online ecommerce, supporting all of their business models while providing a rich, differentiated customer experience. Based on industry best practices and our user-centered design principles, we can rapidly deploy even the most complex WebSphere Commerce environments. IBM’s leading ecommerce platform and SysIQ’s experience in design, implementation, support and optimization of WebSphere Commerce solutions can help businesses do everything from deploying their first serious ecommerce website to establishing a complicated and rewarding multi-channel strategy:

• Personalized and integrated cross channel shopping experience
• Competitive advantage through scalability, adaptability and maximum performance
• No large upfront investments and lower total cost of ownership
• Automated and integrated online marketing and sales processes across multiple channels
• B2B, B2C models and extended site support
• SOA environment enables the delivery of highly effective application infrastructures

SysIQ as a certified IBM WebSphere Commerce partner has the experience and resources to help you leverage the potential of the leading customer interaction platform. We are focused on customer success and delivery of seamless, integrated cross-channel ecommerce solutions. Key values SysIQ provides as your IBM WebSphere Commerce solution partner:

• Team of highly trained IBM WebSphere Commerce certified developers, administrators and support engineers to watch over your infrastructure and critical business services
• Exclusive IBM partner providing IBM WebSphere Commerce as SaaS
• IBM WebSphere Commerce implementation, development and optimization expertise
• Extensive experience with all editions of IBM WebSphere Commerce (Express, Professional, and Enterprise) and upgrading from older versions of IBM WebSphere Commerce
• Migrations from proprietary or outdated ecommerce platforms to IBM WebSphere Commerce
• On-Demand upgrades
• Extensive IBM WebSphere Commerce support experience, 24/7/365 application support

SysIQ services for IBM WebSphere Commerce platform

• Custom development
• Data system management
• Creative services
• Interactive marketing

IBM WebSphere Commerce is available on SaaS and Resale pricing models.

"Undoubtedly, IBM WebSphere Commerce is one of the market leading enterprise ecommerce platforms with sophisticated multi-site and microsite capabilities, out of the box internationalization, great both for B2B and B2C ecommerce. It sets industry standards for performance, scalability, and stability with its business management toolset and numerous integration options. SysIQ is proud to be exclusively offering retailers IBM WebSphere Commerce through our SaaS model, making it possible for retailers to purchase a powerful and versatile ecommerce platform at an affordable price that is aligned with the performance of their business."

IBM WebSphere Commerce overview

IBM WebSphere Commerce supports various business models and infrastructures, and allows for the management of adaptable, scalable and powerful ecommerce sites, whether it's B2B or B2C multi-channel retail. WebSphere's extensive toolset is designed to enrich the user experience.

Multi-channel retail

Integrate all channels, processes and systems and provide a rich and personalized user experience. Online retail, brick-and-mortar, mobile commerce, in-store kiosks, call-center - WebSphere Commerce is ready to accommodate and improve the performance of every link in the sales chain.

Marketing and merchandising tools

Cross-sells, up-sells, personalized campaigns, rules-based discounts and promotions, targeted email campaigns - its only a small part of what WebSphere Commerce can offer in terms of marketing and merchandising.

• A/B Testing - test the effectiveness of your marketing efforts, content structure, navigation and other aspects
• Search Optimization - guidelines and functionality to improve the results of search engine indexing
• Campaign Management - develop, target, and measure your targeted campaigns
• Email Marketing - create templates, personalise emails, manage the lists and deliver emails with news and promotions to targeted audience
• Customer Segmentation and Profiling - target your marketing efforts by segmenting customers into static or dynamic groups
• Advertisement - create awareness, inform your customers, make them see what you want them to see
• Rules-Based Personalization - a powerful rules engine triggers special offers or other algorithms depending on customers behavior or actions
• Closed-Loop Marketing & Merchandising Analysis - measure the effectiveness of your marketing and merchandising efforts, track the customer trends, and get the ideas and directions of improvement
• Search and Guided Selling - simplify the research for customers by presenting them an automated sales assistance and product comparisons capabilities
• Advanced Discounts and Promotions - set and manage discounts and promotions dependent on time, order volume, product category, customer profile, etc.
• X-Sell and Up-Sell - promotion of complementary or higher quality products
• Packaging and Bundling - drive sales and maximize revenues by offering a special packages or bundle products that serve a definite purpose - fast and effectively
• e-Coupons - increase loyalty and order total by offering incentives to your customers
• Dynamic Recommendations/Collaborative Filtering - track the customer's click or purchase history and dynamically recommend appropriate products

Extended sites

WebSphere Commerce enables users to create a multitude of sites for different brands, regions or customer groups on a single instance of the software. Not only these sites may look and feel uniquely, they can implement business rules and policies in conjunction with customer relationship. While these sites share the same infrastructure, they also share data and business logic, which simplifies operation and management significantly. The Extended Sites capability may also be used by your partners to create and manage their own ecommerce sites. Site presentation and catalog content can be controlled by you, or customized by your partners.

Cross-channel order processing

Maximize the performance of your legacy environment and integrate all your inventory and order management systems to instantly show product availability information to your customers. WebSphere Commerce will let you organize cross-channel business processes with an extensive set of interfaces that connect with external systems such as POS, ERP, and fulfillment.

Cross-channel analytics

IBM WebSphere Commerce uses a platform-specific, cross-channel business analytics developed in cooperation with Coremetrics. Features:

• Auto-tagging
• Custom reports
• Integrated dashboards and reporting for all channels
• Import of data from the analytics system directly into WebSphere Commerce campaign system, and platform-specific reports (sales center performance, gift center performance)

B2B capabilities

IBM WebSphere supports multiple direct and indirect business models:

• Partner portals
• Private buyer
• Regional websites
• Public websites
• Customer-direct websites

It allows our clients to better manage relationships and agreements between the enterprise customers and partners for stronger relationships. It also helps to increase efficiency, reduce errors and ensure compliance through automation of contractual agreements online.

Mobile experience

The new Mobile Store module in WebSphere Commerce makes the mobile shopping experience more compelling than ever, bringing your brand and your products to your customers' fingertips.

• Product comparisons
• Personalized experiences
• Store location
• Inventory availability
• Transactions

Social shopping

Partnering with Lotus Connections, Bazaarvoice, Pluck, and KickApps, WebSphere Commerce lets you leverage the power of social shopping and build fruitful relationships with the customers by combining user ratings, reviews, blogging and communities.

Contact center performance

IBM Sales Center for WebSphere Commerce provides your call center representatives with a customizable user interface, giving them fast access to information and the right means of control.

Email template editor

WebSphere Commerce provides your marketing specialists with user-friendly interface which enables them to design, edit and preview messages.

Payments

WebSphere's Payments framework provides the means of integration with payment service providers - securely and easily. WebSphere supports the following forms of payment:

• Credit cards
• Electronic checks
• Gift cards
• Gift certificates
• Stored value cards
• Bill Me Later
• Cash on Delivery (COD)
• Credit line (with typical back-end integration with account receivable systems)

System management

WebSphere Commerce provides an extensive toolset for day-to-day management of the software and hardware, as well as monitoring the performance indicators and potential issues tracking. Less complexity, more reliability - IBM knows how to take care of the sophisticated computer systems, and WebSphere Commerce utilizes this expertise in full.

Web services

Make your WebSphere Commerce a service provider by granting access to external systems, which can access WebSphere's business functions as web services. It also works vice versa: IBM WebSphere Commerce can invoke web services of external systems. With its integrated development environment, WebSphere Commerce allows for fast development and deployment of new web services.