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Using PPC Campaigns to Increase Site Traffic and Maximize ROI
Author: Chris Kullar
Optimizing PPC campaigns means the marketer has to judiciously balance growing the number of site visitors with the effective purchase of keywords to ensure that ROI does not drop in response to an increase in traffic.
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ab testting
analytics
application development
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conversion optimization
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ecommerce events
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seo
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site usability
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website design
website traffic
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