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Using PPC Campaigns to Increase Site Traffic and Maximize ROI

Author: Chris Kullar

Optimizing PPC campaigns means the marketer has to judiciously balance growing the number of site visitors with the effective purchase of keywords to ensure that ROI does not drop in response to an increase in traffic.

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March 24-27, 2010
Gaylord Palm Resorts
Orlando, Florida

Come meet SysIQ at the new 2010 Retail Marketing Conference - revamped, remixed, and reengineered to best represent the integrated marketing environment all retail marketers now operate in. Preserving the legacy of ACCM history, and adding all the best of digital and direct marketing, this new event will provide a robust marketing tool box for attendees looking for innovative content that maximizes customer experience and ROI.

RMC 2010 Held in warm, sunny Orlando, the 2010 Retail Marketing Conference will cover the following integrated marketing channels and the synergistic ways they motivate and affect consumers’ purchase behavior—ultimately leading to a unique shopping experience for today’s savvy customers.

 

Read more about Retail Marketing Conference 2010.

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