August 03, 2010, Posted by SysIQ

03 aug Posted by SysIQ

Aug 9-12, 2010 Hilton
Baltimore, Maryland

Come join SysIQ (recommended as a Preferred Solution Provider) at eTail East 2010. Whether you have been before or this would be your first time, here is your business case to attend:

• Over 90% of the speakers at eTail are retailers – and each session must end with 3 tactical take-aways, and 3 things that the presenters “would have done differently” looking back. You walk away with great tactical tips than you can implement immediately to improve your business.
• Our competition appears intent on turning their events into circuses where you are a faceless number amongst the hordes. What value is there in that?
• Once again, quantity doesn’t equal quality. Due to the size of our audience, we will be focused more than ever on interactivity and informal networking. We’ll give you opportunities on each day to network and brainstorm with your peers, offline, to find out what people are really doing 

Advanced Search Summit

• Driving incremental revenue from your existing campaign - effectiveness evaluation, SEO and SEM optimization, search marketing management, convert traffic
• Examining cutting edge e-commerce SEO strategies - maintaining keyword leadership, SEO strategies continuous testing, paid search and SEO, impact of mobile commerce
• Customizing search campaign - vertical search, effectiveness of linking behavioral, successful keyword campaigns, different search approaches for different retailers
• Optimizing On-site search to offer targeted results and drive conversions - result orientated, Optimizing on-site search, analyzing on-site search results, benefits
• Exploring tactical techniques for succeeding in the complex world of search marketing - engaging your targeted audience, keyword management strategies, search marketing budget,effective landing pages

 

Email Marketing & Segmentation Summit

• Essential elements of innovative email marketing campaign - drawbacks, focusing on quality, email design optimization, email marketing trends, sneak preview, highlighting benefits
• Email content that drives conversions - email subjects, images, unifying email message
• Building re-targeting strategy that will impact your business bottom line - capturing email addresses, shopping cart abandonment programs, A/B testing your marketing campaigns, utilizing user-specific content
• Steps to successfully launch a dynamic one to one email merchandising tool - leveraging analytics, emails based on user behavioral data, integrating social network marketing with email marketing, leveraging website recommendations engine
• Analyzing customer click behavior and purchase patterns to drive better email results -optimizing analytics capabilities, leveraging customer data, relevant messages to increase customer loyalty, dynamic content, reducing shopping cart abandonment
• Transforming your email marketing strategy into a personalized customer driver channel - usingemail marketing together wiht with social media, CRM and analytics, personalizing email campaigns, combining multiple channels in email marketing strategy

 

Social Media and Mobile Commerce Summit at eTail East 2010

• Leveraging user generated content to increase traffic and conversions - monitoring social media and enhancing the customer experience, improving product search and merchandising capabilities, ways to monetize social media
• Leveraging social media to build content, increase SEO rankings and create enhanced user experience - social behavior research, social media participation, engaging customers to link back, monitoring customer feedback, monitoring social media
• Building an online community and driving measurable results - how to build online communities and motivate influencers, customer feedback and social community monitoring, targeted customers, revenue and traffic, consumer insights and support, brand loyalty
• How to monetize social media
• Using social networking to create a brand new type of shopping experience on your e-commerce web site
• M-Commerce, Mobile commerce
• Mobile commerce trends and best practices - how consumers engage in mobile commerce space, integrating text messaging into marketing strategy, relevance and profitability of mobile traffic
• Best practices for mobile web site design and navigation - how to create a mobile site design for mobile commerce, leading strategies for mobile site navigation, monetizing mobile sites
• How mobile commerce will influence customer behavior

 

Multi-Channel and Marketing Sessions at eTail East 2010

• CEO/SVP panel discussion - Assessing Keys to Growth in 2010: innovative industry trends, eCommerce technologies that you must be using, evaluating global expansion, business operational aspects
• Positioning your online retail business to optimize growth - retain and grow market share (SEO, segmentation, personalization, social media, mobile commerce), capturing all possible conversions, consumer purchase patterns and social media, increasing message relevance
• Improving multi-channel integration effort to increase customer value - successful multi-channel retailing, cross-channel communication, information integration across channels, cross-channel transparency and consistency, e-retailing solutions to maximize multi-channel experience, increasing lifetime value of the customer with relevant content and targeted marketing messages
• Multi-channel marketing and integration
• Leveraging multi-channels to drive revenue and improve customer experience
• Increasing customer engagement across channels
• Analyzing multi-channel paths to customer purchase
• Bringing your e-commerce company offline
• Multi-channel strategy that unites your channels and supports customer experience
• Optimizing ecommerce fundamentals to drive growth - web experience, shopping process functionality, customer engagement functionalities, effective navigation, interactive content and landing pages, determining optimal customer paths
• Targeting customers and improving marketing ROI through innovative personalization andsegmentation strategies - internal metrics, targeted email campaigns, targeted marketing messages, dynamic messaging
• Analytics, site usability and site design
• Redesigning your ecommerce website to increase conversion rates and better engage customers
• Utilizing web analytics to retrieve detailed purchase metrics for advanced decision making
• Alternative payment methods that generate high ROI
• Innovative merchandising
• How to use interactive merchandising to drive sales
• ecommerce technology

More details on eTail East

Posted by SysIQ