Ecommerce Expert Corner, Blogs, Articles, Analysis - SysIQ

In my last entry, 4 Critical Ecommerce Website Conversion KPIs to Track, I wrote about the micro-conversions every business with an ecommerce channel should be tracking on their site.  So, I wanted to follow up with my thoughts on how to approach improving these metrics once you’ve begun tracking them.

It is important to keep in mind that although I may point out some low hanging fruit along the way, there are no magic bullets and long-term success grows from building relationships with your customers, understanding who they are and how they experience themselves online. The technology you employ in your enterprise is merely the space in which this exchange occurs. It is the people working with your customers who shape this space and manage it and who must be taught to think about their work with the customer in mind.

With that said, each conversion point, visitor to browser, browser to shopper, shopper to buyer, must be understood in terms of its own particular variables.

Posted by Dirk VanLeeuwen

I wanted to follow up on Roman Martynenko’s note “Harvest Unrealized Revenue and Profit Opportunities From Your website” with a few practical tips on which key performance indicators (KPI) you should be tracking on your ecommerce site in order to target improvements with our conversion funnel. There are so many metrics that you could be tracking, it’s often hard to know where to start.  Many businesses end up overwhelmed and give up tracking even the low hanging fruit. This doesn’t need to be the case. Tracking a few simple metrics on your website can provide you with a wealth of actionable information that will help you target improvements and accelerate revenue growth.

Posted by Dirk VanLeeuwen

It goes without saying that everyone with content on the web wants to achieve the best search engine results possible, be it a blog, a business, or an ecommerce website, but the question of how to track your progress can be difficult to unravel. The following article takes a look at various key performance indicators (KPIs) relative to search engine optimization (SEO) that are important for ecommerce websites.

Posted by Arturas Kvederis

Estimating the ROI on purchasing equipment is an exact science. In contrast, determining the ROI on a targeted improvement of a website is considered by some as more of an art than a science. Thus, a large part of the budget allocated for maintaining and improving a website is typically based on faith that it will somehow grow the business. The budget expenditures for website improvements should be subject to the same rigorous examination by the COO and CFO just like any other spending program. The ROI of your company's ecommerce operations, and each improvement project or campaign, must be analyzed and projected—not with fuzzy math but by using modern analytical techniques, fact-based logic and financial data. After all, in the absence of facts, anyone’s opinion is a good one.

Posted by Roman Martynenko

Statistics show that almost 90% of potential ecommerce website customers use Search Engines such as Google, Yahoo and Bing when making purchases online. What is even more important is that the vast majority of the users don't make it off the first two pages of the search engine results before clicking. SEO is critical for anyone doing business online - search engine visibility and high organic search engine rankings are critical for the success of your ecommerce business.

Posted by Arturas Kvederis