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Using PPC Campaigns to Increase Site Traffic and Maximize ROI

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Optimizing PPC campaigns means the marketer has to judiciously balance growing the number of site visitors with the effective purchase of keywords to ensure that ROI does not drop in response to an increase in traffic.

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Lombard, IL June 8, 2010 - Parts Town, a market leader in restaurant equipment parts distribution, has been recognized by Crain’s Chicago Business as the 9th fastest growing company in the Chicago area. Achieving 953% growth over the past 5 years places Parts Town near the top of the prestigious Crain’s Fast 50 list. Parts Town had recently been recognized as one of the fastest growing company’s in the United States by Inc. Magazine.

“The growth of our business has been truly exciting,” said Steve Snower, President of Parts Town. “To be recognized among the areas leading businesses is a great honor. In particular, I am excited for our team of uniquely enthusiastic employees that have made this possible.”

Parts Town continues to drive change in the restaurant equipment parts industry. When asked how Parts Town has achieved this level of growth, Snower references 4 key drivers:

  1. complete and unwavering commitment to genuine OEM parts and supporting our manufacturer
  2. A unique customer experience that delivers extraordinary value to our partners
  3. Partstown.com, which has become the industry’s leading website for parts research and purchasing
  4. The development of customized solutions to support our partners, both manufacturers and customers

Parts Town has always been about enthusiastic people, high-integrity partnerships, driving change, and taking care of customers better than anyone else. We appreciate the commitment of our employees and the support of our manufacturer and customer partners that has enabled this great honor. We fully intend to be on this list for
years to come.”


About Parts Town

Parts Town is a leading distributor of genuine OEM restaurant equipment parts. Focused on delivering a unique customer service experience and website, Parts Town customizes solutions for both chain restaurants and food equipment service companies. Parts Town partners closely with the leading manufacturers of commercial cooking, refrigeration, ice, and beverage equipment to improve their parts supply chain, delight their customers, and grow genuine parts sales.

To view the complete Fast 50 list, please visit Crain’s Chicago Business

Contact Information

Emanuela Franzone
Parts Town
http://www.partstown.com
800-438-8898

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