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Interactive, rich media drives conversion. There is a great deal that can be said about the value of rich media to your ecommerce endeavor, but let’s start with the bottom line: you want to convert visitors into customers and interactive, rich media will do it. For thousands of years the buying process was an intimate and tactile experience, just as it is today in traditional retail stores. Customers could see, touch, hear, smell, hold and sometimes even taste the product they were considering before they purchased. According to the media richness theory, the closer your communication comes to face-to-face contact the more effective it will be. SysIQ can provide you with means to create dynamic, rich media, evocative of the products you sell. Our solutions make it simple to load images to your site that will spur your customers towards check-out. |